We can all help bring out the creativity in people by not acting like the world can be divided into creatives and non-creatives - it’s not a god-given thing that some people have and others don’t.
“That opting out [of creativity] that happens in childhood … moves in and becomes more ingrained by the time you get to adult life.”
IDEO’s David Kelley on how to build your creative confidence. Also see Jonah Lehrer on how creativity works and some reasons we opt out of it as adults.



